I recently attended an IT recruitment conference that had speakers from many successful and fast-growing companies. The event was about how to attract, recruit and retain IT professionals.
Companies operating in the IT/tech/digitech space are well aware of how hard it is to find good people to fill their vacancies. Presenters at the conference spoke about new methods they’re using to help them with this task.
How companies and recruiters find candidates.
The most common ways for recruiters (in-house or at agencies) to find candidates are:
- Place an ad on an online job board or on a company’s career page
- Look at their existing database of previous candidates
- If they’re in-house recruiters they’ll likely look at their pool of existing staff
- Ask for referrals
- Approach people directly
Aside from the channels above there are is now a trend towards looking for people online, via various social media and other channels. Or, maybe they have someone’s name but they want to find out more before they proceed.
The cost of not filling a role or of hiring the wrong person or high so it’s reasonable that companies and recruiters will try to find out as much as they can, and in places you might not expect.
Here are some places they might look.
In most cases below, people can search for a name or more generic terms (e.g. developers in Sydney). Once if they find someone they’ll usually expand out the search to see that person’s contact, followers etc and get even more names of potential candidates.
1. Twitter. This is a great starting place to see who you follow or interact with, what types of things you post and how you communicate. Use this to your advantage – follow or interact with companies you like or ‘influencers’, post relevant content. Also remember that companies often post vacancies on Twitter so it’s a great place to see what roles they offer and how they deal with candidates.
2. LinkedIn. Recruiters are likely to have a look at your LinkedIn profile, but they also search more generically for people with certain skills or in specific locations. This means you should keep your profile up -to-date (but remember to disable notifications if you don’t want your current employer to suspect you’re thinking of moving). Do you have a title showing what you currently do or what you’re looking for? Do you have a few, specific recommendations from people about how you work? (See my other blog about creating a good Linkedin profile and CV.)
3. Facebook. Depending on your privacy settings there could be a wealth of information on Facebook that you don’t realise is public. Check what your profile looks like to people who aren’t friends and edit posts/photos that you want to remain private.
4. Instagram. As with all social media, employers can tell a lot about you from what you post or respond to.
5. GitHub. I’ve heard many times that if you’re a developer you need to have a GitHub profile.
6. Meetup. If I was looking for someone with, for example, testing automation experience, one of the first places I’d look would be the local meetups. I’d get the list of members and then cross-reference them with other places (Twitter, LinkedIn etc). If you belong to meetups, make sure your profile – for each group you belong to – is up-to-date.
7. Google. A plain, old Google search might yield lots of information about you or people like you. Google+ is used in some countries but not in others. For example, if you work in India (or if you want to be found by an Indian company), you need a Google+ profile. A reverse image lookup (drag an image and drop into the search bar) might take searchers to other places online where your details can be found.
8. Online. Searchers might look at sites where tech people can offer their services or display their portfolios. You might be found on one of these – Bēhance, Elance, Upwork, peopleperhour, Fiverr, dribble, etc. What about if you leave a review with you name on TripAdvisor, AirBnB, eating out sites etc? People can get a sense of your tone, your attitude and what you do in your spare time.
What will they find out about you?
It’s not only about how you might be found, but also what information people might uncover when they find you.
- If you use your name in any of these sites or applications then make sure you have content that won’t discourage potential employers.
- Keep in mind the image you are portraying online. Does your online presence give the impression that you’d be a suitable employee for the kind of company you want to work for?
- You don’t need to sign up to all the sites listed above. Only do so if it makes sense (e.g. if you’re a developer then GitHub is a good place to start).
So, be aware of your presence online, but possibly even more importantly be honest, professional and hard-working … these are the things that will ultimately create your reputation.
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