How and why to publish articles on LinkedIn

posts

About 18 months ago, I published my first article on LinkedIn. It’s called ‘Something is better than anything’. Since that day I’ve published 17 LinkedIn articles. Some have generated a great response, others have only reached a handful of people. But that’s not what matters – what matters is that I pushed Publish each one of those times.

Every time I click Publish, I put myself out there and share my thoughts and perspective. And I think you could benefit from doing the same.

Blogging helps you develop your ‘voice’ – who you are, what you stand for, what you’re interested in. It helps people get to know your viewpoint. It’s a perfect platform for introverts – we can do plenty of research, write at home in peace and quiet, and press Publish when we’re ready.

I want you to post on LinkedIn because I want to hear what you have to say. I want to get to know your ‘voice’, and I want a diverse array of content to read.

Blogging is such an easy way to communicate your ideas, and if you’re on LinkedIn, it’s available to you right now!

“But…”

I hear people say they want to blog but… English is their second language. But they can’t write. But they have nothing to say. But maybe no one will like it.

None of these reasons should be good enough to stop you. Every blogger I read has improved over time. We all have to start somewhere.

So let’s get started.

Choose a topic

Draw on your own experience in the workplace to pick an interesting topic. You don’t need to be an expert. Think about the things you can’t help but talk about with your colleagues, the things you get excited about. Or you could describe something you’ve tried at work – a new technique, something you’ve done differently.

People learn a lot from other people’s experiments, successes, and failures. In fact, hearing about other people’s challenges is often the best way to get the courage to try something for ourselves. Your journey could have a profound impact on someone’s life, but you will never know unless you share.

Do some research

If you’re thinking about writing, you probably enjoy reading blogs. Look at a few blogs that you like and see what stands out about their structure, tone, and content. Do you enjoy a list of tips, a personal story, a set of learnings, or something else? Perhaps you could use the same “framework”.

Here’s a simple framework you could follow:

  1. Intro – describe why you’re writing about your chosen topic.
  2. Detail – give some context for your story.
  3. Learnings – provide three takeaway tips for your readers (bullet points work well).
  4. Conclusion – refer to your introduction and summarise your key points.

When in doubt, just write

There are hundreds and thousands of articles online with tips on how to be a better writer, but if you’re starting out the best thing you can do is just write. No matter how many articles you read, you’re only going to learn once you start to write.

Set aside some time in a quiet space and write what comes to mind. Remember, a first draft is just that – a first draft. It doesn’t have to be a masterpiece; it just has to be a beginning. It’s also a good idea to set a time limit for your first draft (maybe a couple of hours), then leave it for a day and read it with fresh eyes. Don’t spend too long reviewing and editing before you hit publish. Some bloggers I know publish as soon as they hit their time limit, no matter what they’ve written. They say this gives them a sense of urgency and they’ve found that that there are no major consequences if what they’ve written isn’t ‘perfect’.

Practical steps to writing on LinkedIn Pulse

Now that you know why blogging is important, here’s the nuts and bolts for publishing on LinkedIn.

  1. Click the ‘Write an Article’ link (under your profile details on the homepage).
  2. Write your article (I usually leave the headline until the end – see below).
  3. Use the pre-set formatting to break up your story. You can insert images, links, and videos, and also embed podcasts, tweets, and other media.
  4. Choose a short and specific title that will set the tone for your article. People who follow you and your connections will only see the title in their notifications so try for someting clear and catchy.
  5. Upload an image at the top of the post (700 x 400 pixels). You can create free images on sites like Canva or Pexels. Remember to only use images you’re entitled to.
  6. Do a final read through to check spelling, grammar, and flow.
  7. Click the Publish button. LinkedIn asks you to enter some hashtags to help with searching. Hit Publish again. Once this is done, your post will be live and available to read. This is usually the point I realise I missed a spelling mistake or want to change something! From the homepage click ‘Write an Article’, then top right click ‘More > Articles’. Select Edit, make changes, and click Publish again.

You’ll get LinkedIn notifications each time someone responds to your post. To view stats and interactions, follow these two simple steps:

  1. Go to your profile page by clicking on your photo/name on the LinkedIn homepage.
  2. Scroll down to the Posts section. Click View Stats. Clicking on each post shows you the number of views, likes, comments, and shares for that post. Comments are shown at the end of the post and you might need to click ‘Show More’ to see all of them. Here, you can like, reply to, flag, and hide comments.

And that’s it!

Now all you need to do is write your first post. Let me know when it’s published so I can read it 🙂

 

 

 

How to deal with FOMO

all the thingsYou’ve got what feels like 50 tabs open in your browser. 23 unread notifications demand your attention on Twitter. Another ‘must-watch’ video pops up in your news feed. Do you watch it now, save it for later or risk missing out? Your list of articles to read is growing longer by the day, and you feel as though you can’t keep up.

Does this sound familiar?

You might be experiencing information overload.

I love social media, but last year I started getting too much of a good thing. My phone was constantly buzzing with notifications from emails, Facebook, LinkedIn, Twitter etc. Not only was this distracting, but it made me feel as though I was constantly behind. No matter how often I checked, there was still more to read, more to watch.

It soon got to the point where social media felt like a chore, something else on my to-do list, until I had a wave of realisation: Wait, I told myself, I don’t need to read everything!

It was a simple yet profound realisation. In my scramble to ‘keep up’, I had forgotten that I could be selective about what I chose to give my time and attention to. Social media has this way of making it seem like everything is important – news, comments, blogs, updates, politics, television, big and small events … all are treated with the same urgency. I knew I had to draw the line. So I decided to make a change.

Slowly, I implemented a few strategies to take back control over what I read, watch and listen to each day. Below are the things that helped me manage the constant flow of content. Maybe they will help you too?

Be selective
What I said to myself was true: you really don’t need to read everything. You don’t even need to read as much as you think. Choose to limit the content you regularly consume and restrict it to that which adds the most value – whether that value relates to your current role, your career, or your life in general. All the other content can wait or even be completely ignored.

It’s better to follow one or two fantastic blogs than 10 mediocre ones. Don’t be afraid to cull things that are average or unhelpful or time wasters. If you don’t ever get to that article you saved back in 2009 then so what? Stop feeling bad every time you see it waiting for you. Delete it. If you aren’t sure where the good content is ask people you admire for their top recommendations.

Limit your notifications
I’ve written previously about a simple technique that truly changed my life. I changed the settings on my smartphone so that the only notifications I receive are phone calls and text messages. Everything else – email, social media and other apps – needs to wait until I have time to give them attention. Limiting notifications means I’m not constantly being interrupted, and I can focus on tasks that are important to me. I know the updates will all be waiting for me when I log in – there’s no need to have notifications popping up on my phone every 5 minutes.

JOMO is the new FOMO
Next time you suffer from a ‘fear of missing out’, flip this concept on its head and look for the ‘joy of missing out’ instead. For example, you might miss out on watching the 6pm news so you can go for a walk with your family. Or miss out on reading everything that’s filled up your Twitter feed since you last checked, and instead read your favourite blog. Choose to miss out on things that leave you feeling bored, drained, uninspired, aimless. Use your time and energy on the activities that make you feel connected, educated, inspired.  

So, remember:

  1. You really don’t have to read, watch or catch up with everything.
  2. You get to choose what things can interrupt you.
  3. Celebrate being able to miss out on some things. No more FOMO!

I’m interested to hear from you. What you do to manage the volume of content you’d like to get to? Do you have any tips for limiting interruptions? What will you choose to miss out on and what exciting things are you going to do instead?